VARS: your customer, partner or both?
If you sell your products and services through a VAR channel, as many software
and technology companies do, you probably have (and certainly should) wrestle with the issue of their strategic fit in your overall channel strategy. The obvious question(s) that you’ve probably wrestled with in the past include:
Other perspectives on value from Bill:
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deliver superior value to your customers.
Bill Etheredge, Partner
Bill’s primary focus at VALUE:driven Group is in the FACTS:deliver and FACTS:sustain areas where he helps the company implement the value delivery strategy developed through the FACTS:assess and the FACTS:target processes. Bill also engages as a volunteer in multiple local business organizations including, among others, the Oregon Entrepreneurs Network (OEN) and the Oregon Technology Business Center (OTBC).
Read more about Bill and VALUE:driven's team of experienced partners.
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