Other perspectives on value from Daniel:
Other perspectives on value from Toby:
Other perspectives on value from Bill:
Other perspectives on value from Miki:
Other perspectives on value from John:
"Cloud Computing": golden opportunity or life-threat?
There’s no mistaking the shift taking place. The software delivery model has clearly changed for many of the most prominent software and technology companies. The social network giant Facebook, the search engine giant Google, even the traditional software giant Microsoft is undergoing a massive internal transition to deliver in the “cloud”. But what about the multitude of applications software providers that have built their companies on the traditional, on-premise delivery model? Is it time (or overdue) to make a similar transition? Is this just another technology “fad” that’s only for the younger, social networking crowd or is this critical to delivering a superior customer experience in your market space?
Marketing Communications: is anyone listening?
Everyone knows that if you’re going to be effective in reaching your customers with your key marketing messages you need to get your social media marketing going. After all everyone is on the web these days and all the big, consumer products companies are there speaking to them. If you’re getting Digged, Facebooked, Twittered and LinkedIn you’re just not getting through to your customers. Right? Well, maybe, but for many B2B software companies, maybe not.
Software: the means or the end?
It’s all about the software right? That’s what we do, produce great software that our customers have come to know and love, well maybe not love, but depend on! Seriously, most technology companies have become focused on the products and services that deliver the customer experience instead of the the experience itself. In the process the means become the end and your value advantage becomes at risk.