Thanks for joining in on my conversation about my personal and professional views on value.  How we can find it and how we can deliver it.  After many, many years in the software industry, I've become passionate about helping our industry provide truly superior value.  I'll be sharing my thoughts, observations, reflections, opinions and beliefs here in a pretty open and candid way.   Sometimes you may agree and sometimes you may disagree, but either way my objective is to get you think about how you can provide your customers with superior value - for their sake and yours!

    John Geffel

    Value is a much abused, misunderstood and misused word, everyone thinks they provide it but so few show real evidence that they do!

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