B2B Social Media: not just a simple conversation
At the risk of stating the obvious, no matter how you look at it, social media is huge. Whether you consider the number of people involved, the number of social media channels, the amount of information being exchanged or the impact on business, it’s massive. The bulk of the press focuses on impact on personal relationships using Facebook and Twitter, but social media is having a dramatic effect on B2B business
as well. This paper has three modest goals: First, to correct some misconceptions about B2B social media; second, to get you thinking about the role social media
should be playing within your company; and third, what social media and a VALUE:driven perspective have in common.
Other perspectives on value from Miki:
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Miki Tokola, Partner
Miki’s primary focus areas at VALUE:driven Group are the FACTS:develop and FACTS:promote areas where he helps the company implement the value delivery strategy developed through the FACTS:assess and the FACTS:target processes. Miki is also the President of the Oregon Chapter of the Product Development and Management Association.
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