How's your customer value doing these days?In today’s tough economy growing revenue and profits has never been harder - not to mention retaining customers, building satisfaction and loyalty, maintaining a productive sales and distribution channel and preventing the loss of employee morale and productivity. These challenges are especially daunting given the rapidly evolving technology sector.
We specialize in helping small to medium size software companies. In the fast-paced software industry it’s so easy to “lose the forest for the trees” by focusing on the ever increasing short-term challenges and missing the gradual and inevitable erosion in your customer experience and value advantage. Adding product features, cutting prices, focusing on spiffs and discounts, and increasing annuity-based fees may just mask the real problem. Maybe it's time for some "outside" help. That’s where we come in - our unique methodology and team helps you to approach this task in a structured, and cost-effective way. With minimal disruption to your existing business, we can help you understand not only where your value loss is occurring, but how to address it in a methodical and rational way. See how by clicking on the images below. | John's Latest Blog Post:When Silence isn't so Golden, Part 2 In my previous blog in January (I’ll explain the interruption to my blogging later) I explored the problem of understanding where your customer experience isn’t measuring up when most customer are silently dissatisfied (1 in 25 speaks up.) I left off with the question of how to more proactively identifying and addressing customer dissatisfaction by focusing on continuous customer experience improvement. Read more... |
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